Contents
- Acoustic piano sales statistics: 2024 U.S. shipments and estimated retail value
- Acoustic piano sales statistics: category shares and price trends
- Acoustic piano sales statistics: decade-long U.S. shipment trends
- Acoustic piano sales statistics: the 2023 U.S. comparison
- Acoustic piano sales in Japan: 2022 domestic sales and exports
- Acoustic piano sales in Australia: 2025 market measures
- Sources
Acoustic piano sales statistics: 2024 U.S. shipments and estimated retail value
U.S. shipments of both major acoustic piano types fell sharply in 2024. Home-use grand piano shipments totaled 6,051 units, down 18.7% from the previous year. Vertical piano shipments totaled 9,255 units, down 40.1%. The reported estimated retail values were $179.4 million for grands and $62.8 million for verticals.
| U.S. home-use category, 2024 | Shipments | Change from 2023 | Estimated retail value |
|---|---|---|---|
| Grand pianos | 6,051 units | −18.7% | $179.4 million |
| Vertical pianos | 9,255 units | −40.1% | $62.8 million |
These figures describe shipments, not a count of instruments purchased by individual households. Retail values are estimates, and the two categories are reported separately. The figures nevertheless show a pronounced difference in the 2024 shipment declines: vertical shipments fell more steeply than grand shipments.
Source: 2025 NAMM Global Report, “Music USA: Piano and Organ Market”, p. 16.
Acoustic piano sales statistics: category shares and price trends
The NAMM report’s U.S. piano-and-organ retail-value chart assigns grand pianos 31.9% of the market’s retail-value share in 2024 and vertical pianos 11.2%. These percentages describe shares of retail value across the chart’s piano-and-organ categories. They are not shares of units shipped, and the chart is broader than the acoustic-piano categories alone.
Average prices moved upward even as shipments declined. In 2024, U.S. average price increased 4.96% for grand pianos and 7.89% for vertical pianos. The report presents these as year-over-year changes in average price; they should not be read as changes in the price of every piano or as inflation-adjusted figures.
Taken together, the measures describe a year when fewer pianos shipped, while average prices rose in both categories. Shipment counts, average prices and estimated retail value measure different parts of the market, so they do not move in lockstep. The supplied figures do not explain why shipments fell or prices rose.
Source: 2025 NAMM Global Report, p. 16 (retail-value market-share chart and vertical-piano summary); p. 17 (grand-piano summary).
Acoustic piano sales statistics: decade-long U.S. shipment trends
NAMM’s 10-year trend ending in 2024 shows a substantial contraction in U.S. acoustic-piano units alongside a smaller decrease in total retail value. Across the total acoustic category, units declined 48.85%, retail value declined 11.85%, and average price rose 72.36% over the period.
| U.S. acoustic category, 10-year trend ending 2024 | Retail value | Units | Average price |
|---|---|---|---|
| Total acoustic pianos | −11.85% | −48.85% | +72.36% |
| Grand pianos | −2.82% | −40.98% | +64.66% |
| Vertical pianos | −36.71% | −53.21% | +35.28% |
The category details sharpen the picture. Grand-piano units fell 40.98%, while their retail value declined 2.82% and average price increased 64.66%. Vertical units fell 53.21%; their retail value dropped 36.71%, with average price up 35.28%. Thus, the long-run unit decline was steeper for vertical pianos, and their retail value also contracted more.
These are reported percentage trends over a decade, not annual rates. They do not specify a year-by-year path, and the figures alone cannot establish causes. Average-price growth also does not show how much of the change reflects the mix of instruments sold versus price changes for comparable models.
Source: 2025 NAMM Global Report, pp. 16–17, category summaries and 10-Year Trend rows.
Acoustic piano sales statistics: the 2023 U.S. comparison
The preceding year also recorded declines. In 2023, U.S. grand-piano shipments fell 22.2% from 2022 to 7,445 units, described in the report as an all-time low. Vertical shipments declined 26.0% to 15,445 units. Total acoustic-piano shipments had an estimated retail value of $307.5 million, down 15.2% year over year. The report also states that 2023 acoustic-piano unit sales were 31.3% below their level a decade earlier.
The 2023 figures give context to 2024: both years saw declines in the reported home-piano shipment categories, with especially large drops for vertical pianos in 2024. The comparison should be read from each year’s report and the periods those reports specify; it does not establish a longer-term explanation for the downturn.
The piano-and-organ retail-value chart for 2023 assigned grand pianos 32.7% and vertical pianos 15.1% of market value. Compared with the 2024 chart, the grand share was 0.8 percentage points lower and the vertical share 3.9 points lower. These are changes in the categories’ shares of the chart’s retail-value market, not direct measurements of changes in acoustic-piano units or dollar value. A share can shift as other categories’ retail values change too.
Source: 2024 NAMM Global Report, “Music USA: Piano and Organ Market”, p. 15 (2023 shipment narrative and retail-value market-share chart); 2025 NAMM Global Report, p. 16 (2024 chart).
Acoustic piano sales in Japan: 2022 domestic sales and exports
Japan’s 2022 figures distinguish domestic sales from exports. Domestic sales totaled 13,947 acoustic pianos, valued at 8.2 billion yen. Exports totaled 29,014 units, valued at 22.7 billion yen. The source attributes these figures to statistics from the Shizuoka Prefecture Musical Instruments Manufacturers Association.
Compared with 2021, Japan’s domestic acoustic-piano sales increased 12% in units and 10% in value. Exports moved differently: export units decreased 7%, while export value increased 12%. The year’s export figures therefore combined fewer units with higher total value. The reported measures do not identify the reasons for that pattern or the prices of individual instruments.
These Japan figures are not directly comparable with U.S. home-use shipment measures: they describe domestic sales and exports, use yen for value, and cover a different market and year. They offer a useful separate snapshot, not a basis for ranking the two countries’ markets.
Source: Japan Musical Instruments Production, Domestic Sales, Import & Export 2022, “Production(sales) and Export Value of Piano Increased” section.
Acoustic piano sales in Australia: 2025 market measures
Australia’s 2025 market report says upright-piano units declined 33.8%. It also reports that upright-piano value fell 13.5%, adjusted. The cited paragraph does not specify the comparison years, so these figures are best treated as the report’s year-over-year measures without assigning a more precise period.
Units and value fell by different percentages: the unit decline was larger than the adjusted value decline. Because the report describes the value figure as adjusted, it should not be treated as a nominal change or compared directly with unadjusted U.S. retail-value figures. The available summary provides these two upright-piano measures, but no corresponding shipment count or dollar total.
Source: Australian Music Association, Market Report 2025 Executive Summary, “Pianos & Keyboards” section.