Contents
- Keyboard instrument shipments statistics: U.S. digital piano unit sales
- Keyboard instrument shipments statistics: U.S. digital piano retail values
- Keyboard instrument shipments statistics: U.S. portable keyboard sales and retail values
- Keyboard instrument shipments statistics: U.S. keyboard synthesizer unit sales
- Keyboard instrument shipments statistics: U.S. keyboard synthesizer retail values
- Sources
Keyboard instrument shipments statistics: U.S. digital piano unit sales
The phrase “keyboard instrument shipments statistics” can suggest factory output or goods sent to retailers. NAMM’s tables instead label this measure “U.S. INDUSTRY SUMMARY – UNITS SOLD (in thousands).” The observations below are U.S. industry unit sales, not a separate shipment series. NAMM presents retail value in a separate table, so units and dollars should be treated as distinct measures. The digital piano series covers 2015 through 2024.
| Year | Digital piano units sold (thousands) |
|---|---|
| 2015 | 141 |
| 2016 | 150 |
| 2017 | 161 |
| 2018 | 166 |
| 2019 | 174 |
| 2020 | 189 |
| 2021 | 234 |
| 2022 | 204 |
| 2023 | 177 |
| 2024 | 188 |
Source for all rows: NAMM, Music USA: 2025 NAMM Global Report, p. 41.
The series rises from 141 thousand units in 2015 to 189 thousand in 2020, with each listed annual figure higher than the preceding one. It reaches 234 thousand in 2021, the largest value in this sequence. The following entries are lower: 204 thousand in 2022 and 177 thousand in 2023. In 2024, the table records 188 thousand, above 2023 but below the 2021 high. These comparisons describe the reported values; they do not establish why sales moved in either direction.
The unit label matters. A value of 188 means 188 thousand units, not 188 individual pianos and not 188 million dollars. The table gives annual U.S. industry units sold for the category “Digital Pianos.” It does not provide details here about model types, price bands, sales channels, or first-time versus replacement purchases. The figures describe the category total at the level the report presents.
The 2024 entry is the last observation shown and is marked as a rounded table figure. It should not be presented as a live or current-year reading. Although the report title includes 2025, these historical annual observations do not become 2025 sales because of the publication date. The pattern visible in the data is an increase through 2021, lower totals in 2022 and 2023, and a rise in 2024.
Keyboard instrument shipments statistics: U.S. digital piano retail values
NAMM’s separate U.S. industry summary reports digital piano retail value in millions of dollars. Retail value is not unit volume: it describes the dollar value at retail. The checked observations include no digital piano retail-value figure for 2016, so the table shows only years with reported values.
| Year | Digital piano retail value (millions of dollars) |
|---|---|
| 2015 | $179 |
| 2017 | $193 |
| 2018 | $191 |
| 2019 | $183 |
| 2020 | $187 |
| 2021 | $257 |
| 2022 | $265 |
| 2023 | $216 |
| 2024 | $234 |
Source for all rows: NAMM, Music USA: 2025 NAMM Global Report, p. 40.
The reported value is $179 million in 2015 and $193 million in 2017. It is $191 million in 2018, then $183 million in 2019 and $187 million in 2020. The series rises to $257 million in 2021 and $265 million in 2022, its highest listed value. The next entries are $216 million in 2023 and $234 million in 2024. The latest figure is between the 2022 high and the 2023 value.
These figures are retail values in millions of dollars, as labeled by the source. They are not manufacturer revenue, wholesale receipts, or instrument counts. The checked table does not provide an inflation adjustment or a price-per-unit calculation. It also does not explain how prices or product mix may relate to the values. The absent 2016 figure is missing from the observations used here; it is not zero. Keeping the gap visible avoids implying a continuous annual series.
Read beside unit sales, retail value offers a second view of the category, but it does not explain unit movement. Both measures have higher reported values in 2021 and 2022 than in earlier listed years, and both are lower in 2023. Their units and scales differ: retail value is dollars, while unit sales are instruments in thousands. The data alone do not support attributing their relationship to average selling prices, model mix, inflation, or another cause.
Keyboard instrument shipments statistics: U.S. portable keyboard sales and retail values
NAMM’s “Portable Keyboards” row records U.S. industry units sold in thousands. This series has a reported figure for each year from 2015 through 2024. The unit values are larger than the digital piano and keyboard synthesizer figures in the same table, but the categories remain separate rows as defined by the report.
| Year | Portable keyboard units sold (thousands) |
|---|---|
| 2015 | 824 |
| 2016 | 971 |
| 2017 | 1,146 |
| 2018 | 895 |
| 2019 | 767 |
| 2020 | 863 |
| 2021 | 966 |
| 2022 | 676 |
| 2023 | 567 |
| 2024 | 485 |
Source for all rows: NAMM, Music USA: 2025 NAMM Global Report, p. 41.
Portable keyboard unit sales rise from 824 thousand in 2015 to 971 thousand in 2016 and 1,146 thousand in 2017, the highest figure in this sequence. The following entries are 895 thousand in 2018, 767 thousand in 2019, and 863 thousand in 2020. Units reach 966 thousand in 2021 before falling to 676 thousand in 2022, 567 thousand in 2023, and 485 thousand in 2024. The last reported observation is the lowest listed value.
The figures are thousands of units, making the 2017 entry 1,146 thousand. The source marks 2024 as a rounded table figure. The sequence documents changes in the reported annual totals but does not state what drove them. The table does not define the product features that qualify an instrument as a portable keyboard, so category boundaries should follow NAMM’s label rather than an assumed product specification.
The separate retail-value table has reported figures for 2015, 2016, 2017, 2019, 2020, and 2021. It does not provide a figure for every year in the unit series. Showing the complete measured retail series keeps the comparisons tied to the observations actually listed.
| Year | Portable keyboard retail value (millions of dollars) |
|---|---|
| 2015 | $156 |
| 2016 | $170 |
| 2017 | $189 |
| 2019 | $128 |
| 2020 | $144 |
| 2021 | $177 |
Source for all rows: NAMM, Music USA: 2025 NAMM Global Report, p. 40.
Retail value rises from $156 million in 2015 to $170 million in 2016 and $189 million in 2017. The reported figure is $128 million in 2019, followed by $144 million in 2020 and $177 million in 2021. No portable-keyboard retail values for 2018 or 2022–2024 are included in the checked observations. Those absent years are not zero and do not indicate no sales. The available figures support comparisons only among the years shown.
Keyboard instrument shipments statistics: U.S. keyboard synthesizer unit sales
“Keyboard Synthesizers” is another distinct row in NAMM’s U.S. units-sold table. Its reported volumes use the same convention as the other unit series: thousands of units sold. The annual observations cover 2015–2024.
| Year | Keyboard synthesizer units sold (thousands) |
|---|---|
| 2015 | 94 |
| 2016 | 97 |
| 2017 | 110 |
| 2018 | 117 |
| 2019 | 135 |
| 2020 | 109 |
| 2021 | 138 |
| 2022 | 113 |
| 2023 | 98 |
| 2024 | 112 |
Source for all rows: NAMM, Music USA: 2025 NAMM Global Report, p. 41.
The series moves upward across the first five listed years, from 94 thousand in 2015 to 135 thousand in 2019. It then records 109 thousand in 2020 and 138 thousand in 2021, the highest value in the sequence. Sales are 113 thousand in 2022 and 98 thousand in 2023, followed by 112 thousand in 2024. The latest entry is higher than the preceding year but below the 2021 peak.
The synthesizer series has smaller unit counts than the portable keyboard series and does not show an uninterrupted run of increases. It includes declines in 2020, 2022, and 2023, with increases in other listed years. These comparisons describe the rows as NAMM categorizes them. They do not show that customers switched between product types or identify demand conditions, production constraints, or other causes.
The source marks the 2024 unit count as rounded. It is best quoted in the form shown, 112 thousand, rather than treated as an exact count to the individual instrument. NAMM labels this table “units sold,” so the heading’s reference to shipments should not obscure the measure actually available. There is no separate keyboard synthesizer shipment count in the observations used here.
Keyboard instrument shipments statistics: U.S. keyboard synthesizer retail values
NAMM reports keyboard synthesizer retail value in millions of dollars in its U.S. industry summary. The checked series includes a value for each year from 2015 through 2024. These are retail dollars, not unit sales or a shipment count.
| Year | Keyboard synthesizer retail value (millions of dollars) |
|---|---|
| 2015 | $124 |
| 2016 | $135 |
| 2017 | $143 |
| 2018 | $151 |
| 2019 | $159 |
| 2020 | $130 |
| 2021 | $167 |
| 2022 | $147 |
| 2023 | $137 |
| 2024 | $129 |
Source for all rows: NAMM, Music USA: 2025 NAMM Global Report, p. 40.
The listed retail value rises each year from $124 million in 2015 to $159 million in 2019. It then falls to $130 million in 2020 and reaches the series high of $167 million in 2021. The next reported values are $147 million in 2022, $137 million in 2023, and $129 million in 2024. The 2024 table figure is rounded. This sequence describes reported retail dollars and does not identify the reasons for the movement.