Contents
- Digital piano sales statistics: U.S. unit shipments by year
- Digital piano sales statistics: U.S. retail value by year
- Digital piano sales statistics: decade trends in units, value, and average price
- Digital piano sales statistics: annual changes in 2023 and 2024
- Digital piano sales statistics: share of piano-market retail value
- Digital piano sales: pricing, acoustic comparisons, and buying context
- Sources
Digital piano sales statistics: U.S. unit shipments by year
NAMM’s U.S. industry summary reports digital-piano units sold in thousands. The series starts at 141 thousand in 2015 and reaches 188 thousand in 2024. It rises in each year through 2021, when it reaches 234 thousand, then falls for 2 years before increasing in 2024. These are category-level U.S. unit figures, not global sales or a count of individual buyers. Because the table is explicitly expressed in thousands, its entries are rounded and should not be read as precise counts of individual instruments. Source: Music USA: 2025 NAMM Global Report, p. 41
| Calendar year | Digital-piano units sold (thousands) |
|---|---|
| 2015 | 141 |
| 2016 | 150 |
| 2017 | 161 |
| 2018 | 166 |
| 2019 | 174 |
| 2020 | 189 |
| 2021 | 234 |
| 2022 | 204 |
| 2023 | 177 |
| 2024 | 188 |
The sequence shows growth from 141 thousand in 2015 to 189 thousand in 2020, followed by the series high of 234 thousand in 2021. The reported total then moves down to 204 thousand in 2022 and 177 thousand in 2023. In 2024 it returns to 188 thousand. Thus, the latest year in the table is above each total from 2015 through 2020, but below the 2021 and 2022 figures. It is a rise following the 2023 decline, not a return to the peak. These observations describe the sequence; they do not explain what caused its movements. Source: Music USA: 2025 NAMM Global Report, p. 41
Digital piano sales statistics: U.S. retail value by year
A separate NAMM table reports estimated U.S. retail value in millions of dollars. The digital-piano category is listed at $179 million in both 2015 and 2016. It reaches $193 million in 2017, then ranges from $183 million to $191 million across 2018–2020. The reported value rises to $257 million in 2021 and $265 million in 2022, before falling to $216 million in 2023 and reaching $234 million in 2024. Source: Music USA: 2025 NAMM Global Report, p. 40
| Calendar year | Estimated retail value (millions of dollars) |
|---|---|
| 2015 | $179 |
| 2016 | $179 |
| 2017 | $193 |
| 2018 | $191 |
| 2019 | $183 |
| 2020 | $187 |
| 2021 | $257 |
| 2022 | $265 |
| 2023 | $216 |
| 2024 | $234 |
Retail value and units answer different questions. The first is an estimated dollar measure associated with the category; the second is a reported unit measure. The table’s figures are rounded to millions of dollars. They are not manufacturer revenue or profit, and the table does not provide a breakdown by retailer, product model, or sales channel. Reading the series alongside the unit table provides context, but neither table alone identifies the reasons behind the changes. Source: Music USA: 2025 NAMM Global Report, pp. 40–41
Digital piano sales statistics: decade trends in units, value, and average price
NAMM’s 2025 report prints a 10-year trend for U.S. digital pianos covering 2015–2024. It lists a 30.87% retail-value trend, a 33.19% unit trend, and a -1.74% average-price trend. These are the report’s summary measures. The average-price figure is not a calculation from the rounded dollar and unit tables above. Source: Music USA: 2025 NAMM Global Report, p. 17
The 2024 report gives a separate 10-year summary covering 2014–2023: 30.86% for retail value, 30.86% for units, and 0.00% for average price. Both reports therefore print positive retail-value and unit trends over their stated periods, while the newer summary shows a negative average-price trend and the earlier one reports no change. Since the endpoints differ, these rows describe distinct periods and should not be treated as two measurements of the same decade. Source: Music USA: 2024 NAMM Global Report, p. 16
| Report and period | Retail-value trend | Unit trend | Average-price trend |
|---|---|---|---|
| 2025 report, 2015–2024 | 30.87% | 33.19% | -1.74% |
| 2024 report, 2014–2023 | 30.86% | 30.86% | 0.00% |
Sources for all table values: Music USA: 2025 NAMM Global Report, p. 17 · Music USA: 2024 NAMM Global Report, p. 16
The printed figures summarize the endpoints and intervening period as defined by each report. They do not say that each individual year followed the overall trend, nor do they explain the factors behind it. Average price is a report metric that can help distinguish the movement of the price measure from the movement in units and retail value. Its period-specific trend is best read with its report and years attached. Sources: Music USA: 2025 NAMM Global Report, p. 17; Music USA: 2024 NAMM Global Report, p. 16
Digital piano sales statistics: annual changes in 2023 and 2024
NAMM’s annual summaries show a shift in direction between the 2023 and 2024 comparisons. In the 2024 report, the 2023 summary compares with 2022 and lists declines in retail value, units, and average price. In the 2025 report, the 2024 summary compares with 2023 and lists increases in each of these measures. Keeping the comparison years and report vintages attached is important: the percentages are annual changes, not decade trends. Sources: Music USA: 2024 NAMM Global Report, p. 16; Music USA: 2025 NAMM Global Report, p. 17
| Comparison | Retail-value change | Unit change | Average-price change |
|---|---|---|---|
| 2023 vs. 2022 | -18.51% | -13.17% | -6.15% |
| 2024 vs. 2023 | 8.36% | 6.36% | 1.88% |
Sources for all table values: Music USA: 2024 NAMM Global Report, p. 16 · Music USA: 2025 NAMM Global Report, p. 17
For 2023, the listed retail-value decline is larger in magnitude than the unit decline, and the average-price measure is also negative. For 2024, retail value increased more than units, with a positive average-price change. These are the report’s printed summary percentages. They describe the measured direction and size of each annual change; they do not, by themselves, establish what produced the changes. Sources: Music USA: 2024 NAMM Global Report, p. 16; Music USA: 2025 NAMM Global Report, p. 17
Digital piano sales statistics: share of piano-market retail value
NAMM’s retail-value market-share charts place digital pianos within the U.S. piano-and-organ market. The 2024 reporting vintage assigns the category 41.7% of that market’s retail value. In the 2023 reporting vintage, printed in the 2024 report, digital pianos account for 33.6%. These percentages refer to retail-value shares within the specified market, not unit shares or shares of all musical-instrument sales. Sources: Music USA: 2025 NAMM Global Report, p. 16; Music USA: 2024 NAMM Global Report, p. 15
The charts also distinguish digital pianos from electronic player pianos. In the 2024 vintage, grand pianos account for 31.9%, electronic player pianos for 12.7%, vertical pianos for 11.2%, and institutional organs for 2.5%, alongside the digital-piano share. In the 2023 vintage, the corresponding printed shares are 32.7% for grand pianos, 16.7% for electronic player pianos, 15.1% for vertical pianos, and 1.9% for institutional organs. Each figure belongs to its report’s piano-and-organ retail-value chart. Sources: Music USA: 2025 NAMM Global Report, p. 16; Music USA: 2024 NAMM Global Report, p. 15
In the 2024 chart, digital pianos are the largest single segment shown, with grand pianos next at 31.9%. This is a comparison of slices in the chart’s defined retail-value market. It does not mean that 41.7% of every piano sold was digital, and it should not be confused with the unit shipment series. Source: Music USA: 2025 NAMM Global Report, p. 16
Digital piano sales: pricing, acoustic comparisons, and buying context
In its U.S. home-piano discussion, NAMM’s 2024 report gives $1,200 for a “top-quality digital instrument” and $6,500 for an “entry-level vertical acoustic.” These are example prices in the report’s comparison, not average selling prices for either category. The passage does not define model specifications, so the figures offer historical buying context rather than a like-for-like price schedule for every instrument. Source: Music USA: 2024 NAMM Global Report, p. 15
The same report says that, “as of this writing,” fewer than 300 dedicated acoustic-piano retailers served all 50 states. It contrasts that reach with digital instruments being available through online, brick-and-mortar, and mass-merchant outlets. The retailer count belongs to the report’s publication-time discussion; it is not a current count. The passage describes retail context, but does not quantify digital-piano sales by channel. Source: Music USA: 2024 NAMM Global Report, p. 15
NAMM’s 2024 report describes digital-piano shipments declining 13.2% to 177,000 units in 2023 and remaining slightly above pre-pandemic levels. It attributes that decline in its narrative to softness in the sub-$1,000 price points. The report’s chart summary lists the 2023 unit change as -13.17%. The narrative’s rounded percentage and the chart’s more precise summary both refer to 2023 compared with 2022; the description of price-point softness is the report’s stated context. Source: Music USA: 2024 NAMM Global Report, p. 15
A separate narrative in the 2025 report uses the broader label “digital instruments.” It says shipments increased 6.4% in 2024 to 188,255 units, with estimated retail value increasing 8.4% to $234.0 million. Because the narrative label is broader than “digital pianos,” those precise totals should not replace the digital-piano-only table values of 188 thousand units and $234 million. The wording and precision differ, so the two presentations retain their respective scopes. Source: Music USA: 2025 NAMM Global Report, p. 16
The 2025 report provides additional 2024 acoustic-category context. Grand-piano shipments were 6,051 units, down 18.7%, with estimated retail value of $179.4 million. Vertical-piano shipments were 9,255 units, down 40.1%, with estimated retail value of $62.8 million. The report separately says pianos equipped with digital player units declined 35.4% to 1,988 units, with estimated retail value of $71.5 million. Digital player pianos are a distinct category from digital pianos, so these numbers belong to the acoustic and player-piano context rather than the digital-piano shipment series. Source: Music USA: 2025 NAMM Global Report, p. 16
These measures serve different purposes: units count reported shipments, estimated retail value measures dollars, average-price change is a report summary metric, and market share describes a segment’s portion of piano-and-organ retail value. The example prices and retailer description add context from the 2024 report, while the acoustic shipment figures refer to separate categories in the 2025 report. Keeping the labels, units, and periods visible makes the reported trends easier to interpret.